FF
Fishel Frid
Founder & CEO · Operator → Architect → Founder
Enersoft was created from years of seeing exactly what an ESCO needs — from the inside out.
With firsthand knowledge and more than 10 years' experience across every aspect of the ESCO business — financial, regulatory, EDI, marketing campaigns, broker management and more — Fishel founded Enersoft as a powerful ESCO software solution for any business that wants to play in the deregulated arena without spending an arm and a leg to design, build and maintain its own custom software.
Before his ESCO work, Fishel spent years as a software entrepreneur and as a developer, designer, architect and manager across retail, pharmaceutical and telecommunications. As former SVP of Technology for IDT Energy, he architected and designed their energy-systems software platform from the ground up.
Today he is regarded as one of the most knowledgeable leaders in the ESCO industry and is a sought-after consultant for new ESCO startups. Beyond overseeing day-to-day operations, he helps clients with customizations and drives future upgrades and releases. Fishel holds a degree in Electrical Engineering and Computer Science from the Metropolitan University in Mexico City.